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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Raphael Odoom · Sankore

University of Ghana

Raphael Odoom

ORCID, self-asserted

ORCID 0000-0001-7765-0851

This profile carries an ORCID the researcher published on their own record — the strongest evidence available short of a human confirming it.

Publications

27

Citations

210

h-index

8

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

7

Works published 2022 onward have been swept for this country. Figures are complete within that window, to the extent the open indexes are.

Affiliations

Every institution this scholar has appeared with on a work, by how many.

University of Ghana27 works
University of Johannesburg9 works
Ghana Communication Technology University2 works

Publications

27 works in the graph, newest first.

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage
2026Tourism Critiques Practice and TheoryJournalOpen access1 citations10.1108/trc-06-2025-0029
A mediated investigation into the impact of personalised content recommendations on experiential outcomes with Snapchat's [My AI] chatbot
2026Computers in Human Behavior Artificial HumansJournalOpen accessFirst authorCorresponding1 citations10.1016/j.chbah.2026.100303
Developing a formative framework of brand communities as an alternative strategy for marketing and public relations practitioners in emerging markets
2026Strategy and LeadershipJournalSenior author0 citations10.1108/sl-03-2026-0131
Technology meets agriculture: will green knowledge management and green intellectual capital be the game changer for sustainable farming among rural women
2025International Journal of Productivity and Performance ManagementJournalSenior author8 citations

10.1108/ijppm-01-2025-0038

Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation

2025Journal of Strategic MarketingJournalFirst authorCorresponding15 citations10.1080/0965254x.2025.2453690

Exploring consumer education and empowerment as a pathway to brand reputation and brand engagement in sustainable digital marketing

2025Sustainable FuturesJournalOpen accessFirst authorCorresponding7 citations10.1016/j.sftr.2025.101482

Marketing tokens and marketing stocks: Tail risk connections with portfolio implications

2025Research in International Business and FinanceJournal5 citations10.1016/j.ribaf.2025.102784

Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students: The Trust-Commitment Theory Perspective

2025Journal of African BusinessJournal1 citations10.1080/15228916.2025.2451548

Self-determination theory and inertia in mHealth apps: drivers of continuous usage intentions

2025International Journal of Spa and WellnessJournal0 citations10.1080/24721735.2025.2580802

The influence of salesperson social cues on purchase decisions and post-purchase behaviours in the retail sector

2025Journal of Contemporary Marketing ScienceJournal0 citations10.1108/jcmars-11-2024-0044

Brand hate experiences and the role of social media influencers in altering consumer emotions

2024Journal of Brand ManagementJournalFirst authorCorresponding20 citations10.1057/s41262-024-00356-x

Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues

2024Online Information ReviewJournal7 citations10.1108/oir-07-2022-0366

The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude

2024Marketing Intelligence & PlanningJournalSenior author7 citations10.1108/mip-07-2023-0316

Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity

2024Journal of African BusinessJournal1 citations10.1080/15228916.2024.2400032

Patient engagement and customer loyalty: the role of value co-creation in healthcare service delivery

2024International Journal of Services and Operations ManagementJournal1 citations10.1504/ijsom.2024.139247

The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in Ghana

2024Sustainable developmentBook ChapterOpen access0 citations10.5772/intechopen.1004768

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits

2024International Journal of Electronic Marketing and RetailingJournalOpen access0 citations10.1504/ijemr.2025.142895

Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?

2023Journal of Marketing CommunicationsJournalFirst authorCorresponding40 citations10.1080/13527266.2023.2249013

The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin

2023African Journal of Economic and Management StudiesJournalOpen access15 citations10.1108/ajems-12-2022-0492

Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective

2023Journal of Social MarketingJournalFirst author10 citations10.1108/jsocm-05-2023-0113

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

2023Journal of Brand ManagementJournal6 citations10.1057/s41262-022-00295-5

Exploring Blockchain Technology and Digital Certificates in the Education Sector

2023BENTHAM SCIENCE PUBLISHERS eBooksBook ChapterSenior author3 citations10.2174/9789815124750123010005

Blockchain Application for Healthcare Data Management and Patient Experience

2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter0 citations10.4018/978-1-6684-7649-9.ch003

Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach

2022Journal of Further and Higher EducationJournal49 citations10.1080/0309877x.2022.2030687

Service brand avoidance in business-to-business relationships

2022Journal of Product & Brand ManagementJournal10 citations10.1108/jpbm-10-2020-3172

Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries

2022Qualitative Market Research An International JournalJournalFirst authorCorresponding2 citations10.1108/qmr-03-2022-0040

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising

2022International Journal of Internet Marketing and AdvertisingJournal1 citations10.1504/ijima.2022.10047604