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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Service brand avoidance in business-to-business relationships

2022Journal of Product & Brand ManagementJournal

10.1108/jpbm-10-2020-3172 Full text10 citations

Authors

3 authors across 2 institutions in 2 countries.

Dorothea Sekyiwa OtooFirst author
- University of Ghana (GH)
Raphael Odoom
- University of Johannesburg (ZA)
- University of Ghana (GH)
Stephen Mahama BraimahSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 1.00
Corporate Identity and Reputationlevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Journal of Product & Brand Management · 10 citations
https://openalex.org/W4285083214

Service brand avoidance in business-to-business relationships · Sankore