Brand hate experiences and the role of social media influencers in altering consumer emotions
2024Journal of Brand ManagementJournal
10.1057/s41262-024-00356-xFull text20 citations
2024Journal of Brand ManagementJournal
10.1057/s41262-024-00356-xFull text20 citations
3 authors.
as printed: John Paul Basewe Kosiba
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · Journal of Brand Management · 20 citations
https://openalex.org/W4392919612