Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana · Sankore

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

2023Journal of Brand ManagementJournal

10.1057/s41262-022-00295-5 Full text6 citations

Authors

4 authors across 2 institutions in 1 country.

Linda NarhFirst authorCorresponding
- University of Professional Studies (GH)
Raphael Odoom
- University of Ghana (GH)
Mahmoud Abdulai Mahmoud
- University of Ghana (GH)
Ernest Yaw Tweneboah‐KoduahSenior author
- University of Ghana (GH)
as printed: Ernest Yaw Tweneboah-Koduah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Innovation and Socioeconomic Developmentlevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.98
Customer Service Quality and Loyaltylevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Journal of Brand Management · 6 citations
https://openalex.org/W4313478453