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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Developing a formative framework of brand communities as an alternative strategy for marketing and public relations practitioners in emerging markets · Sankore

Developing a formative framework of brand communities as an alternative strategy for marketing and public relations practitioners in emerging markets

2026Strategy and LeadershipJournal

10.1108/sl-03-2026-0131 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Noel NutsugahFirst authorCorresponding
Kobby Mensah
- University of Ghana (GH)
Raphael OdoomSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Public Relations and Crisis Communicationlevel 3 · 0.67
Marketing and Advertising Strategieslevel 3 · 0.07
Management and Marketing Educationlevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · Strategy and Leadership · 0 citations
https://openalex.org/W7167582804