Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising · Sankore

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising

2022International Journal of Internet Marketing and AdvertisingJournal

10.1504/ijima.2022.10047604 Full text1 citations

Authors

3 authors across 3 institutions in 1 country.

Priscilla Teika OdoomFirst author
- UniMAC-GIJ (GH)
Raphael Odoom
- University of Ghana (GH)
Bedman NartehSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 0.97
Consumer Perception and Purchasing Behaviorlevel 3 · 0.97
Digital Marketing and Social Medialevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · International Journal of Internet Marketing and Advertising · 1 citations
https://openalex.org/W4293145640