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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship? · Sankore

Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?

2023Journal of Marketing CommunicationsJournal

10.1080/13527266.2023.2249013 Full text40 citations

Authors

1 authors across 2 institutions in 2 countries.

Raphael OdoomFirst authorCorresponding
- University of Johannesburg (ZA)
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Impact of Technology on Adolescentslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2023 · Journal of Marketing Communications · 40 citations
https://openalex.org/W4386250997