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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in Ghana

2024Sustainable developmentBook ChapterOpen access

10.5772/intechopen.1004768 Full text0 citations

Authors

4 authors across 2 institutions in 1 country.

Prince Yao AmuFirst authorCorresponding
- University of Ghana (GH)
- Ghana Communication Technology University (GH)
Raphael Odoom
- University of Ghana (GH)
- Ghana Communication Technology University (GH)
Iddrisu Mohammed
- University of Ghana (GH)
- Ghana Communication Technology University (GH)
Ahmed Abdul SalamSenior author
- University of Ghana (GH)
- Ghana Communication Technology University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Corporate Social Responsibility Reportinglevel 3 · 1.00
COVID-19 Pandemic Impactslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Sustainable development · 0 citations
https://openalex.org/W4400243297

The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in Ghana · Sankore