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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students: The Trust-Commitment Theory Perspective · Sankore

Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students: The Trust-Commitment Theory Perspective

2025Journal of African BusinessJournal

10.1080/15228916.2025.2451548 Full text1 citations

Authors

3 authors.

Stephen Mahama BraimahFirst authorCorresponding
- University of Ghana (GH)
Raphael Odoom
- University of Ghana (GH)
Michael Nana AmoakohSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of African Business · 1 citations
https://openalex.org/W4406433629