Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
2025Journal of Strategic MarketingJournal
10.1080/0965254x.2025.2453690Full text15 citations
2025Journal of Strategic MarketingJournal
10.1080/0965254x.2025.2453690Full text15 citations
4 authors across 3 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · Journal of Strategic Marketing · 15 citations
https://openalex.org/W4406457281