Oyeronke Oluwatosin George

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Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Publications

18 works in the graph, newest first.

Advancing Product Launch Efficiency: A Conceptual Model Integrating Agile Project Management and Scrum Methodologies
2025International Journal of Advanced Multidisciplinary Research and StudiesJournalOpen access1 citations10.62225/2583049x.2025.5.2.3971
Advances in CRM-Driven Marketing Intelligence for Enhancing Conversion Rates and Lifetime Value Models
2024International Journal of Advanced Multidisciplinary Research and StudiesJournalOpen accessSenior author2 citations10.62225/2583049x.2024.4.6.4326
Behavioral Science Applications in Brand Messaging: Conceptualizing Consumer-Centric Communication Models for Market Differentiation
2024Journal of Frontiers in Multidisciplinary ResearchJournalOpen accessFirst author1 citations10.54660/.ijfmr.2024.5.1.119-124
Strategic Vendor Relationship Management: A Conceptual Model for Building Sustainable Partnerships in Competitive Marketing Ecosystems
2024Journal of Frontiers in Multidisciplinary ResearchJournalOpen access

A Conceptual Framework for Gig Economy Agent Enablement Through Operational Analytics Models

2024International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen accessSenior author0 citations10.54660/.ijmrge.2024.5.2.1046-1060

A Conceptual Framework for Data-Informed Gig Economy Infrastructure Development in Last-Mile Delivery Systems

2023Journal of Frontiers in Multidisciplinary ResearchJournalOpen accessSenior author6 citations10.54660/.jfmr.2023.4.2.82-97

Systematic Review of Marketing Attribution Techniques for Omnichannel Customer Acquisition Models

2023International Journal of Advanced Multidisciplinary Research and StudiesJournalOpen accessSenior author9 citations10.62225/2583049x.2023.3.6.4292

Systematic Review of Marketing Analytics Infrastructure for Enabling Investor Readiness in Early-Stage Ventures

2023International Journal of Advanced Multidisciplinary Research and StudiesJournalOpen accessSenior author6 citations10.62225/2583049x.2023.3.6.4291

Advances in Campaign Performance Measurement Using Multi-Variable Regression Analysis Techniques

2023International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen accessSenior author5 citations10.54660/.ijmrge.2023.4.1.1289-1299

Integrating Multi-Channel Brand Communication: A Conceptual Model for Achieving Sustained Consumer Engagement and Loyalty

2023International Journal of Management and Organizational ResearchJournalOpen accessFirst author1 citations10.54660/ijmor.2023.2.1.254-260

Advances in Healthcare Marketing Analytics for Patient Demand Forecasting and Service Line Optimization

2023Journal of Frontiers in Multidisciplinary ResearchJournalOpen accessSenior author1 citations10.54660/.jfmr.2023.4.1.321-332

A Conceptual Framework for Integrating AI Adoption Metrics into B2B Marketing Decision Systems

2022International Journal of Management and Organizational ResearchJournalOpen accessSenior author10 citations10.54660/ijmor.2022.1.1.237-248

Advances in Lead Generation and Marketing Efficiency through Predictive Campaign Analytics

2022International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen access9 citations10.54660/.ijmrge.2022.3.1.1143-1154

Systematic Review of Data-Driven GTM Execution Models across High-Growth Startups and Fortune 500 Firms

2022Journal of Frontiers in Multidisciplinary ResearchJournalOpen accessSenior author5 citations10.54660/.jfmr.2022.3.1.210-222

Systematic Review of Brand Advocacy Program Analytics for Youth Market Penetration and Engagement

2022International Journal of Social Science Exceptional ResearchJournalOpen accessSenior author2 citations10.54660/ijsser.2022.1.1.297-310