A Conceptual Framework for Integrating AI Adoption Metrics into B2B Marketing Decision Systems
2022International Journal of Management and Organizational ResearchJournalOpen access
10.54660/ijmor.2022.1.1.237-248Full text10 citations
2022International Journal of Management and Organizational ResearchJournalOpen access
10.54660/ijmor.2022.1.1.237-248Full text10 citations
8 authors across 8 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · International Journal of Management and Organizational Research · 10 citations
https://openalex.org/W4410875239