Advances in Campaign Performance Measurement Using Multi-Variable Regression Analysis Techniques
2023International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen access
10.54660/.ijmrge.2023.4.1.1289-1299Full text5 citations
2023International Journal of Multidisciplinary Research and Growth EvaluationJournalOpen access
10.54660/.ijmrge.2023.4.1.1289-1299Full text5 citations
7 authors across 7 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2023 · International Journal of Multidisciplinary Research and Growth Evaluation · 5 citations
https://openalex.org/W4410864665