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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Behavioral Science Applications in Brand Messaging: Conceptualizing Consumer-Centric Communication Models for Market Differentiation

2024Journal of Frontiers in Multidisciplinary ResearchJournalOpen access

10.54660/.ijfmr.2024.5.1.119-124 Full text1 citations

Authors

3 authors across 3 institutions in 2 countries.

Oyeronke Oluwatosin GeorgeFirst author
Remilekun Enitan Dosumu
- Centre for Democracy and Development (NG)
Christiana Onyinyechi MakataSenior author
- Lagos State Health Service Commission (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.95
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Journal of Frontiers in Multidisciplinary Research · 1 citations
https://openalex.org/W4409275655

Behavioral Science Applications in Brand Messaging: Conceptualizing Consumer-Centric Communication Models for Market Differentiation · Sankore