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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Integrating Multi-Channel Brand Communication: A Conceptual Model for Achieving Sustained Consumer Engagement and Loyalty

2023International Journal of Management and Organizational ResearchJournalOpen access

10.54660/ijmor.2023.2.1.254-260 Full text1 citations

Authors

3 authors across 4 institutions in 2 countries.

Oyeronke Oluwatosin GeorgeFirst author
- Media Rights Agenda (NG)
- Medical Laboratory Science Council of Nigeria (NG)
Remilekun Enitan Dosumu
Christiana Onyinyechi MakataSenior author
- Lagos State Health Service Commission (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Management and Organizational Research · 1 citations
https://openalex.org/W4409085459

Integrating Multi-Channel Brand Communication: A Conceptual Model for Achieving Sustained Consumer Engagement and Loyalty · Sankore