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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Systematic Review of Marketing Attribution Techniques for Omnichannel Customer Acquisition Models

2023International Journal of Advanced Multidisciplinary Research and StudiesJournalOpen access

10.62225/2583049x.2023.3.6.4292 Full text9 citations

Authors

9 authors across 7 institutions in 3 countries.

Abraham Ayodeji AbayomiFirst author
Abraham Ayodeji AbayomiFirst author
Abraham Ayodeji AbayomiFirst author
Abraham Ayodeji AbayomiFirst author
Jeffrey Chidera Ogeawuchi
Abiodun Yusuf Onifade
Oluwademilade Aderemi Agboola
Remilekun Enitan Dosumu
- Media Rights Agenda (NG)
- Medical Laboratory Science Council of Nigeria (NG)
Oyeronke Oluwatosin GeorgeSenior author
- Lagos State Health Service Commission (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · International Journal of Advanced Multidisciplinary Research and Studies · 9 citations
https://openalex.org/W4410780645

Systematic Review of Marketing Attribution Techniques for Omnichannel Customer Acquisition Models · Sankore