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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Bright Senanu · Sankore

University of the Witwatersrand

Bright Senanu

ORCID, self-asserted

ORCID 0000-0003-1917-293X

This profile carries an ORCID the researcher published on their own record — the strongest evidence available short of a human confirming it.

Publications

8

Citations

55

h-index

4

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

2

Read this before using these figures

The graph holds no coverage record for this country.

Affiliations

Every institution this scholar has appeared with on a work, by how many.

University of Media, Arts and Communication5 works
UniMAC-GIJ5 works
University of the Witwatersrand4 works
African University College of Communications1 works

Publications

8 works in the graph, newest first.

Mobile money adoption: Unequal pathways to financial well-being across small enterprises
2026Technological Forecasting and Social ChangeJournalOpen accessSenior author0 citations10.1016/j.techfore.2026.124706
Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement
2026Journal of MacromarketingJournalFirst authorCorresponding0 citations10.1177/02761467261458994
Examining the consumption-value exchange between edutainment and healthy sexual behaviour: Looking through the lens of consumer perceived value
2025Social Marketing QuarterlyJournalOpen access0 citations10.1177/15245004251353812
On the Tech Trek and Industrial Revolutions: Unravelling the Impact of Generative AI on Public Relations Praxis in Africa
2024Journal of Public Relations ResearchJournalSenior author9 citations10.1080/1062726x.2024.2368485

Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers

2023Journal of Fashion Marketing and ManagementJournalFirst author16 citations10.1108/jfmm-02-2022-0026

Celebrity political party endorsement and voter behaviour: a post-election empirical evidence

2023Journal of Marketing CommunicationsJournalFirst authorCorresponding7 citations10.1080/13527266.2023.2244510

Banking sector reforms and customer switching intentions: evidence from the Ghanaian banking industry

2022Journal of Financial Services MarketingJournalFirst authorCorresponding20 citations10.1057/s41264-021-00135-8

Marketing Communication Planning for SMEs in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook ChapterFirst author3 citations10.1007/978-3-030-81337-6_4