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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Celebrity political party endorsement and voter behaviour: a post-election empirical evidence

2023Journal of Marketing CommunicationsJournal

10.1080/13527266.2023.2244510 Full text7 citations

Authors

3 authors across 5 institutions in 3 countries.

Bright SenanuFirst authorCorresponding
- University of the Witwatersrand (ZA)
- UniMAC-GIJ (GH)
- University of Media, Arts and Communication (GH)
Prince Yao Amu
- University of Ghana (GH)
Hannah Ampomah MensahSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Gender, Feminism, and Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2023 · Journal of Marketing Communications · 7 citations
https://openalex.org/W4386254965

Celebrity political party endorsement and voter behaviour: a post-election empirical evidence · Sankore