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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement

2026Journal of MacromarketingJournal

10.1177/02761467261458994 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Bright SenanuFirst authorCorresponding
- University of the Witwatersrand (ZA)
- University of Media, Arts and Communication (GH)
Nii Nookwei Tackie
- University of the Witwatersrand (ZA)
- University of Media, Arts and Communication (GH)
Thomas Anning‐DorsonSenior author
- University of the Witwatersrand (ZA)
as printed: Thomas Anning-Dorson

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Service and Product Innovationlevel 3 · 0.89
Innovation and Socioeconomic Developmentlevel 3 · 0.03
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.01

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2026 · Journal of Macromarketing · 0 citations
https://openalex.org/W7163985415

Navigating Disciplinary Contradictions in Social Marketing: The DAfSM Framework for Critical Advancement · Sankore