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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Marketing Communication Planning for SMEs in Emerging Markets

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-81337-6_4 Full text3 citations

Authors

2 authors across 2 institutions in 2 countries.

Bright SenanuFirst author
- UniMAC-GIJ (GH)
Thomas Anning‐DorsonSenior author
- University of the Witwatersrand (ZA)
- UniMAC-GIJ (GH)
as printed: Thomas Anning-Dorson

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Marketing and Advertising Strategieslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2022 · Palgrave studies of marketing in emerging economies · 3 citations
https://openalex.org/W4205968697

Marketing Communication Planning for SMEs in Emerging Markets · Sankore