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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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On the Tech Trek and Industrial Revolutions: Unravelling the Impact of Generative AI on Public Relations Praxis in Africa

2024Journal of Public Relations ResearchJournal

10.1080/1062726x.2024.2368485 Full text9 citations

Authors

2 authors.

Noel NutsugahFirst authorCorresponding
- University of Media, Arts and Communication (GH)
Bright SenanuSenior author
- University of Media, Arts and Communication (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99
Public Relations and Crisis Communicationlevel 3 · 0.93

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Journal of Public Relations Research · 9 citations
https://openalex.org/W4399968225

On the Tech Trek and Industrial Revolutions: Unravelling the Impact of Generative AI on Public Relations Praxis in Africa · Sankore