Kojo Kakra Twum

ORCID, self-asserted

ORCID 0000-0001-6157-0099

Publications

Citations

112

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Publications

29 works in the graph, newest first.

From job seekers to job creators: modelling the impact of entrepreneurship education, entrepreneurial intention on entrepreneurial action in technical institutions
2026Education Innovations Systems and Future LearningJournalOpen access0 citations10.1108/eisfl-12-2025-0074
The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework
2025Palgrave studies of marketing in emerging economiesBook Chapter1 citations10.1007/978-3-031-85344-9_8
Emotional intelligence, student trust and student satisfaction in higher education institutions
2025SN Social SciencesJournalFirst author1 citations10.1007/s43545-025-01117-6
Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude
2024Journal of Science and Technology Policy ManagementJournalFirst author12 citations10.1108/jstpm-01-2022-0001

2023CSR, sustainability, ethics & governanceBook Chapter5 citations10.1007/978-3-031-27512-8_5

Catalysts for Social Media Adoption in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook Chapter2 citations10.1007/978-3-031-22642-7_4

Public Sector Marketing Communications, Volume II

2023Palgrave studies of public sector management in AfricaBookOpen access1 citations10.1007/978-3-031-17863-4

Social Media and E-Government Services in Africa

2023Palgrave studies of public sector management in AfricaBook Chapter1 citations10.1007/978-3-031-22642-7_6

Public Service Advertising and Celebrity Endorsement in Ghana

2023Palgrave studies of public sector management in AfricaBook ChapterSenior author1 citations10.1007/978-3-031-17863-4_2

Democracy and Use of Social Media by Public Sector Organisations in Africa

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-22642-7_5

Social Media and Africa's Public Sector

2023Palgrave studies of public sector management in AfricaBookOpen access0 citations10.1007/978-3-031-22642-7

The Way Forward for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-22642-7_7

Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-22642-7_3

Exploring Facets of Africa’s Public Sector’s Dance with Social Media

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-22642-7_2

Overview of Social Media and Africa’s Public Sector

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-22642-7_1

Conclusion: Towards Effective Public Sector Marketing Communications in Africa

2023Palgrave studies of public sector management in AfricaBook ChapterSenior author0 citations10.1007/978-3-031-17863-4_11

An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives

2023Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-17863-4_1

Ethical Social Media Marketing in Africa

2022Palgrave studies of marketing in emerging economiesBook ChapterCorresponding3 citations10.1007/978-3-030-93499-6_2

Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements

2022Palgrave studies of public sector management in AfricaBook ChapterSenior author1 citations10.1007/978-3-031-07293-2_8

Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19

2022Palgrave studies of marketing in emerging economiesBook ChapterFirst authorCorresponding3 citations10.1007/978-3-030-81337-6_5

Library Consumer Engagement Practices

2022Advances in library and information science (ALIS) book seriesBook ChapterFirst author2 citations10.4018/978-1-7998-8942-7.ch012

Conclusion: Effective Public Relations and Brand Communication in Africa’s Public Sector

2022Palgrave studies of public sector management in AfricaBook Chapter1 citations10.1007/978-3-031-07293-2_10

Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries

2022Palgrave studies of marketing in emerging economiesBook ChapterFirst authorCorresponding0 citations10.1007/978-3-030-81337-6_10

Public Sector Marketing Communications Volume I

2022Palgrave studies of public sector management in AfricaBookSenior author0 citations10.1007/978-3-031-07293-2

Introduction to Public Sector Marketing Communications in Africa

2022Palgrave studies of public sector management in AfricaBook Chapter0 citations10.1007/978-3-031-07293-2_1