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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework

2025Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-031-85344-9_8 Full text1 citations

Authors

4 authors across 5 institutions in 3 countries.

Antoinette Yaa Benewaa GabrahFirst authorCorresponding
Henry Boateng
Kojo Kakra Twum
- Presbyterian University, Ghana (GH)
Enoch Opoku AntwiSenior author
- Academic City College University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.98
Ethics and Social Impacts of AIlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · Palgrave studies of marketing in emerging economies · 1 citations
https://openalex.org/W4414158738

The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework · Sankore