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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude

2024Journal of Science and Technology Policy ManagementJournal

10.1108/jstpm-01-2022-0001 Full text12 citations

Authors

2 authors across 2 institutions in 1 country.

Kojo Kakra TwumFirst author
- Presbyterian University, Ghana (GH)
Andrews Agya YalleySenior author
- University of Cape Coast (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Big Data and Business Intelligencelevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2024 · Journal of Science and Technology Policy Management · 10 citations
10.1108/jstpm-01-2022-0001
openalexseen September 5, 2026
2024 · Journal of Science and Technology Policy Management · 12 citations
https://openalex.org/W4392984478

Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude · Sankore