Aesthetics Response to Point-of-Purchase Advertising and Purchase Intentions of Groceries
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-81337-6_10Full text0 citations
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-81337-6_10Full text0 citations
5 authors across 3 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · Palgrave Studies of Marketing in Emerging Economies · 0 citations
10.1007/978-3-030-81337-6_10
2022 · Palgrave studies of marketing in emerging economies · 0 citations
https://openalex.org/W4206370342