Kobby Mensah

ORCID, self-asserted

ORCID 0000-0001-7444-7989

Publications

Citations

203

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Publications

24 works in the graph, newest first.

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage
2026Tourism Critiques Practice and TheoryJournalOpen accessSenior author1 citations10.1108/trc-06-2025-0029
Understanding the nature of marketing analytics in Ghana: a study of multinational firms
2026International Journal of Business Information SystemsJournal0 citations10.1504/ijbis.2026.152207
Revisiting the voter as consumer analogy: an examination of Ghanaian voters decision-making process
2025Cogent Social SciencesJournalOpen access2 citations10.1080/23311886.2025.2488123
The effect of product website quality on customer loyalty: the mediating effect of perceived value
2025Italian Journal of MarketingJournalSenior author0 citations10.1007/s43039-025-00120-2

Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues

2024Online Information ReviewJournal7 citations10.1108/oir-07-2022-0366

The Role of Social Media as a Promotional Tool for SMEs in Ghana

2024BENTHAM SCIENCE PUBLISHERS eBooksBook ChapterFirst author0 citations10.2174/9789815223347124020010

Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?

2023Advances in marketing, customer relationship management, and e-services book seriesBook ChapterSenior author3 citations10.4018/978-1-6684-7649-9.ch002

Mapping the Formats and Significance of Signs and Meaning in Political Campaigns in Ghanaian Elections

2023Political campaigning and communicationBook ChapterFirst authorCorresponding3 citations10.1007/978-3-031-22782-0_8

Blockchain Application for Healthcare Data Management and Patient Experience

2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter0 citations10.4018/978-1-6684-7649-9.ch003

Political Delivery Marketing in Ghana

2023International series on public policyBook ChapterSenior authorCorresponding0 citations10.1007/978-3-031-33005-6_14