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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective

2023Marketing Intelligence & PlanningJournal

10.1108/mip-03-2023-0082 Full text21 citations

Authors

3 authors across 2 institutions in 2 countries.

Fortune Edem AmenuvorFirst author
Frank Akasreku
- University of Ghana (GH)
Kobby MensahSenior author
- University of Ghana (GH)
as printed: Kobby A. Mensah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Marketing Intelligence & Planning · 21 citations
https://openalex.org/W4385953684

Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective · Sankore