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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Understanding the nature of marketing analytics in Ghana: a study of multinational firms

2026International Journal of Business Information SystemsJournal

10.1504/ijbis.2026.152207 Full text0 citations

Authors

5 authors across 3 institutions in 1 country.

Endonna Edwin DzanduFirst author
- University of Ghana (GH)
Abdulai Mahmoud
Robert Ebo Hinson
- Ghana Communication Technology University (GH)
Kobby Mensah
- University of Ghana (GH)
John Paul KosibaSenior author
- University of Professional Studies (GH)
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.37
Customer churn and segmentationlevel 3 · 0.22
Digital Marketing and Social Medialevel 3 · 0.08

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2026 · International Journal of Business Information Systems · 0 citations
https://openalex.org/W7135032671

Understanding the nature of marketing analytics in Ghana: a study of multinational firms · Sankore