Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
2022International Journal of Bank MarketingJournal
10.1108/ijbm-10-2020-0516Full text9 citations
2022International Journal of Bank MarketingJournal
10.1108/ijbm-10-2020-0516Full text9 citations
4 authors across 2 institutions in 2 countries.
as printed: Gilbert Kofi Mensah
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · International Journal of Bank Marketing · 9 citations
https://openalex.org/W4205764466