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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Isaac Sewornu Coffie · Sankore

Accra Technical University

Isaac Sewornu Coffie

ORCID, self-asserted

ORCID 0000-0003-4668-6397

This profile carries an ORCID the researcher published on their own record — the strongest evidence available short of a human confirming it.

Publications

29

Citations

121

h-index

7

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

3

Works published 2022 onward have been swept for this country. Figures are complete within that window, to the extent the open indexes are.

Affiliations

Every institution this scholar has appeared with on a work, by how many.

Accra Technical University18 works
University of Ghana6 works
Accra Institute of Technology3 works
Vaal University of Technology2 works

Publications

27 works in the graph, newest first.

Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurants
2026Journal of Hospitality and Tourism InsightsJournalOpen accessFirst author0 citations10.1108/jhti-10-2025-1152
B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM
2025Social Sciences & Humanities OpenJournalOpen accessSenior authorCorresponding7 citations10.1016/j.ssaho.2025.101731
Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement
2025Journal of Product & Brand ManagementJournalFirst authorCorresponding3 citations10.1108/jpbm-10-2024-5572
Exploring upstream, midstream and downstream measures for wildlife conservation in Ghana: an integrative social marketing approach
2025Journal of Social MarketingJournalFirst author2 citations10.1108/jsocm-09-2024-0211

Enhancing Access to Debt Financing of Women-Owned Micro and Small Enterprises Through Branding Efforts

2025Book ChapterSenior author0 citations10.4018/979-8-3693-8694-1.ch012

The Effects of Public Relations, Brand Image, and Identity on Small and Medium-Sized Enterprises

2025Book ChapterSenior author0 citations10.4018/979-8-3693-7515-0.ch016

The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation

2025Palgrave studies of marketing in emerging economiesBook ChapterCorresponding0 citations10.1007/978-3-031-85344-9_3

Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives

2025Journal of Product & Brand ManagementJournalCorresponding0 citations10.1108/jpbm-07-2024-5356

Succession planning practices and succession success in family-owned businesses: the role of leadership style as internal branding mechanism

2024Journal of Family Business ManagementJournalFirst author17 citations10.1108/jfbm-09-2024-0207

Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics

2024Health Marketing QuarterlyJournalFirst authorCorresponding5 citations10.1080/07359683.2024.2352187

Digitization of small and medium-size restaurant enterprises: the mediating role of owner/manager IT skill and moderating influence of COVID-19

2024Cogent Business & ManagementJournalOpen access7 citations10.1080/23311975.2024.2358549

Competitive advantage and sustainability in Ghanaian microfinance institutions: the mediating role of strategic capabilities

2024Future Business JournalJournalOpen access5 citations10.1186/s43093-024-00390-w

A qualitative study to understand the benefits and difficulties of virtual teaching and learning: the perspectives of students and faculty

2024International Journal of Qualitative Studies in EducationJournalCorresponding3 citations10.1080/09518398.2024.2388673

Corporate social responsibility, corporate brand image and employer attractiveness: perspectives of potential employees

2024International Journal of Business and Emerging MarketsJournalOpen access3 citations10.1504/ijbem.2025.142923

Building Strong University Brand Equity Through Public Relations

2024Advances in marketing, customer relationship management, and e-services book seriesBook Chapter0 citations10.4018/979-8-3693-3326-6.ch016

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

2023International Review on Public and Nonprofit MarketingJournalOpen accessFirst authorCorresponding9 citations10.1007/s12208-023-00370-w

The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours

2023Health Promotion InternationalJournalFirst authorCorresponding4 citations10.1093/heapro/daad150

Social Media Communication and Sustainability Perception in Business

2023Advances in marketing, customer relationship management, and e-services book seriesBook Chapter2 citations10.4018/978-1-6684-8681-8.ch007

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out

2023International Journal of Electronic Marketing and RetailingJournal3 citations10.1504/ijemr.2024.135530

Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era

2023Advances in logistics, operations, and management science book seriesBook Chapter2 citations10.4018/978-1-6684-9843-9.ch014

Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context

2023Advances in higher education and professional development book seriesBook ChapterSenior author1 citations10.4018/978-1-6684-7059-6.ch011

Corporate Social Responsibility, Corporate Brand Image and Employer Attractiveness: Perspectives of Potential Employees

2023International Journal of Business and Emerging MarketsJournalOpen access0 citations10.1504/ijbem.2024.10058176

Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective

2022Social Marketing QuarterlyJournalSenior author16 citations10.1177/15245004221134208

Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana

2022Journal of Nonprofit & Public Sector MarketingJournalSenior author4 citations10.1080/10495142.2022.2133064

Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others

2022Social Marketing QuarterlyJournalFirst authorCorresponding14 citations10.1177/15245004221097802

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

2022Journal of Social MarketingJournal7 citations10.1108/jsocm-12-2021-0270

Conflict of Interest in Public Sector Organisations in Africa: Reflections on the Ghanaian, South-African and Kenyan Situation

2022Palgrave studies of public sector management in AfricaBook ChapterFirst author0 citations10.1007/978-3-030-95394-2_3