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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out

2023International Journal of Electronic Marketing and RetailingJournal

10.1504/ijemr.2024.135530 Full text3 citations

Sources disagree

Sources disagree on the publication year: this record says 2023, and crossref says 2024.

Authors

6 authors across 6 institutions in 2 countries.

George AsamoahFirst author
- UniMAC-GIJ (GH)
Samuel Kingsford Seglah
- Ghana Communication Technology University (GH)
Isaac Sewornu Coffie
- University of Ghana (GH)
Lawrence Yaw Kusi
- University of Cape Coast (GH)
Ebenezer Afum
Henry Kojo Bonsu OwuSenior author
- UniMAC-GIJ (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.86
Innovation and Socioeconomic Developmentlevel 3 · 0.85
FinTech, Crowdfunding, Digital Financelevel 3 · 0.81

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2024 · International Journal of Electronic Marketing and Retailing · 3 citations
10.1504/ijemr.2024.135530
openalexseen September 5, 2026
2023 · International Journal of Electronic Marketing and Retailing · 3 citations
https://openalex.org/W4389980680

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out · Sankore