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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives

2025Journal of Product & Brand ManagementJournal

10.1108/jpbm-07-2024-5356 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Re-an MüllerFirst author
- Vaal University of Technology (ZA)
Isaac Sewornu CoffieCorresponding
- Accra Technical University (GH)
Natasha de KlerkSenior author
- Vaal University of Technology (ZA)
as printed: Natasha De Klerk

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · Journal of Product & Brand Management · 0 citations
https://openalex.org/W4414476759

Creating online brand advocates: the roles of consumer-brand commitment and monetary and non-monetary incentives · Sankore