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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM

2025Social Sciences & Humanities OpenJournalOpen access

10.1016/j.ssaho.2025.101731 Full text7 citations

Authors

3 authors across 2 institutions in 2 countries.

Elikem Chosniel OclooFirst author
- Accra Technical University (GH)
Re-an Müller
- Vaal University of Technology (ZA)
Isaac Sewornu CoffieSenior authorCorresponding

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · Social Sciences & Humanities Open · 7 citations
https://openalex.org/W4411633442

B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM · Sankore