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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Building Strong University Brand Equity Through Public Relations

2024Advances in marketing, customer relationship management, and e-services book seriesBook Chapter

10.4018/979-8-3693-3326-6.ch016 Full text0 citations

Authors

5 authors across 5 institutions in 1 country.

Ebenezer Asare EffahFirst author
- Accra Technical University (GH)
Elikem Chosniel Ocloo
- Accra Technical University (GH)
Isaac Sewornu Coffie
- Accra Technical University (GH)
William Adomako Kankam
- Cape Coast Technical University (GH)
Mohammed MajeedSenior author
- Tamale Technical University (GH)
- Tamale Teaching Hospital (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Corporate Identity and Reputationlevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Advances in marketing, customer relationship management, and e-services book series · 0 citations
https://openalex.org/W4400676424

Building Strong University Brand Equity Through Public Relations · Sankore