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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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ORCID — researcher identity
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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Priscilla Teika Odoom · Sankore

Priscilla Teika Odoom

ORCID, self-asserted

ORCID 0000-0001-5650-381X

This profile carries an ORCID the researcher published on their own record — the strongest evidence available short of a human confirming it.

Publications

8

Citations

64

h-index

4

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

4

Works published 2022 onward have been swept for this country. Figures are complete within that window, to the extent the open indexes are.

Affiliations

Every institution this scholar has appeared with on a work, by how many.

UniMAC-GIJ6 works
University of Ghana2 works
University of Media, Arts and Communication1 works

Publications

8 works in the graph, newest first.

A mediated investigation into the impact of personalised content recommendations on experiential outcomes with Snapchat's [My AI] chatbot
2026Computers in Human Behavior Artificial HumansJournalOpen accessSenior author1 citations10.1016/j.chbah.2026.100303
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
2025Journal of Strategic MarketingJournal15 citations10.1080/0965254x.2025.2453690
Brand hate experiences and the role of social media influencers in altering consumer emotions
2024Journal of Brand ManagementJournalSenior author20 citations10.1057/s41262-024-00356-x
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity
2024Journal of African BusinessJournalFirst authorCorresponding1 citations10.1080/15228916.2024.2400032

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits

2024International Journal of Electronic Marketing and RetailingJournalOpen accessFirst author0 citations10.1504/ijemr.2025.142895

Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective

2023Journal of Social MarketingJournal10 citations10.1108/jsocm-05-2023-0113

Personalised Display Advertising and Online Purchase Intentions

2022International Journal of E-Services and Mobile ApplicationsJournalOpen accessFirst authorCorresponding16 citations10.4018/ijesma.296575

Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising

2022International Journal of Internet Marketing and AdvertisingJournalFirst author1 citations10.1504/ijima.2022.10047604