Personalised Display Advertising and Online Purchase Intentions
2022International Journal of E-Services and Mobile ApplicationsJournalOpen access
10.4018/ijesma.296575Full text16 citations
2022International Journal of E-Services and Mobile ApplicationsJournalOpen access
10.4018/ijesma.296575Full text16 citations
1 authors.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2022 · International Journal of E-Services and Mobile Applications · 16 citations
https://openalex.org/W4205672878