Henry Boateng

ORCID, self-asserted

ORCID 0000-0002-7949-5557

Publications

Citations

116

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

10 works in the graph, newest first.

The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework
2025Palgrave studies of marketing in emerging economiesBook Chapter1 citations10.1007/978-3-031-85344-9_8
Self-determination theory and inertia in mHealth apps: drivers of continuous usage intentions
2025International Journal of Spa and WellnessJournal0 citations10.1080/24721735.2025.2580802
Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit
2023Marketing Intelligence & PlanningJournal15 citations10.1108/mip-11-2022-0501
Exploring International Joint Ventures
2023Book ChapterFirst authorCorresponding0 citations10.1007/978-3-031-37675-7_6
THE MEDIATING ROLE OF CUSTOMER PERCEIVED VALUE IN THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND PREMIUM CUSTOMER LOYALTY: AN EMERGING MARKET PERSPECTIVE
2023Journal of Academy of Business and EconomicsJournalOpen accessSenior author0 citations10.18374/jabe-23-4.6
Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach
2022Journal of Further and Higher EducationJournal49 citations10.1080/0309877x.2022.2030687
Salesforce output control and customer-oriented selling behaviours
2022Marketing Intelligence & PlanningJournal21 citations10.1108/mip-08-2021-0269
Assessing the roles of foreign knowledge acquisition and absorptive capacity in the relationship between market orientation, innovativeness and performance
2022Management Research ReviewJournalFirst author15 citations10.1108/mrr-10-2021-0726
Exploring customer stewardship behaviors in service firms
2022European Business ReviewJournalFirst author14 citations10.1108/ebr-09-2021-0203
Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory
2022Palgrave studies of marketing in emerging economiesBook ChapterFirst authorCorresponding1 citations10.1007/978-3-030-81337-6_8