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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-81337-6_8 Full text1 citations

Authors

4 authors across 3 institutions in 2 countries.

Henry BoatengFirst authorCorresponding
Ibn Kailan Abdul-Hamid
- University of Professional Studies (GH)
John Paul Kosiba
- University of Professional Studies (GH)
as printed: John Paul B. Kosiba
Robert Ebo HinsonSenior author
- University of Ghana (GH)
as printed: Robert E. Hinson

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Innovation and Knowledge Managementlevel 3 · 0.99
International Business and FDIlevel 3 · 0.99
Innovation and Socioeconomic Developmentlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Palgrave studies of marketing in emerging economies · 1 citations
https://openalex.org/W4205150134

Exploring Drivers of Performance in Advertising Firms in Ghana: A Perspective of Attribution Theory · Sankore