Dr. Aniebiet Etuk

ORCID, self-asserted

ORCID 0000-0002-8368-5484

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

22 works in the graph, newest first.

Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria
2025AKSU Journal of Management SciencesJournalOpen accessSenior author1 citations10.61090/aksujomas.2025.10208
Influence of Brand Loyalty Programs on Customer Retention of MTN Nigeria Service Centres in Akwa Ibom State, Nigeria
2025AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.2025.10204
Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria
2025AKSU Journal of Management SciencesJournalOpen accessFirst author0 citations10.61090/aksujomas.2025.10206
Branding and Digital Engagement Strategies for Global Promotion of Indigenous Alcoholic Beverages in Uyo, Nigeria
2025AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.2025.10207
E-Branding and Customer Patronage in the International Market: Insights from Tantalizers Plc, Uyo
2025AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.2025.10209
Digital Service in Global Marketing and Customer Satisfaction of Temu Online Shop in Akwa Ibom State, Nigeria
2025AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.10312
Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana
2025AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.10309
Social Media Marketing and Customer’s Buying Behaviour of Electronic Products in Akwa Ibom State.
2025AKSU Journal of Management SciencesJournalOpen access0 citations10.61090/aksujomas.10404
Web Presence and Search Engine Optimization on Hotel Patronage in Akwa Ibom State, Nigeria
2024AKSU Journal of Management SciencesJournalOpen accessSenior author1 citations10.61090/aksujomas.9201
Effect of Electronic Payment System on Marketing Performance of SMEs in Akwa Ibom State, Nigeria
2024AKSU Journal of Administration and Corporate GovernanceJournalOpen access0 citations10.61090/aksujacog.2024.017
Entrepreneurial Marketing Strategies and the Performance of Small and Medium Enterprises (SMEs) in Uyo Metropolis, Akwa Ibom State
2024AKSU Journal of Management SciencesJournalOpen accessSenior author0 citations10.61090/aksujomas.9107
Brand Image and Customers’ Patronage of UNIUYO Table Water in Uyo Metropolis, Nigeria
2024Direct Research Journal of Management and Strategic StudiesJournalOpen accessSenior author0 citations10.26765/drjmss1172438640
Service Marketing Mix and Students’ Enrolment in Private Secondary Schools in Akwa Ibom State, Nigeria
2024Direct Research Journal of Management and Strategic StudiesJournalOpen accessSenior author0 citations10.26765/drjmss0274537530
Securing Against Zero-Day Attacks: A Machine Learning Approach for Classification and Organizations’ Perception of its Impact
2023Journal of Information Systems and InformaticsJournalOpen access15 citations10.51519/journalisi.v5i3.546
AIRLINE SERVICE RECOVERY STRATEGIES AND PASSENGERS’ SATISFACTION IN NIGERIA
2023International journal of business management and economic reviewJournalOpen accessFirst author4 citations10.35409/ijbmer.2023.3501
Shadow banking and micro-, small and medium scale enterprises: A municipal assessment in Nigeria
2023Banks and Bank SystemsJournalOpen access2 citations10.21511/bbs.18(2).2023.13
SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING
2022International Journal of Applied Research in Social SciencesJournalOpen accessFirst author20 citations10.51594/ijarss.v4i2.305
Service quality delivery and consumers’ choice of fast-food outlets
2022International Research Journal of Management IT and Social SciencesJournalOpen accessFirst authorCorresponding16 citations10.21744/irjmis.v9n2.2038
Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)
2022International Research Journal of Management IT and Social SciencesJournalOpen accessFirst authorCorresponding16 citations10.21744/irjmis.v9n2.2011
CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES
2022International Journal of Applied Research in Social SciencesJournalOpen access8 citations10.51594/ijarss.v4i2.303
Effectiveness of E-Marketing Platforms and Consumer Buying Behaviour of Akwa Ibom State University Students Towards Selected Online Products
2022AKSU Journal of Management SciencesJournalOpen accessSenior author6 citations10.61090/aksujomas.2022.001
The Effect of Country-Of-Origin On Consumer Purchase Behaviour Among Nigerian Elites: A Study of Imported Fashion Wears
2022British Journal of Marketing StudiesJournalOpen accessFirst author2 citations10.37745/bjms.2013/vol10n61236