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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES

2022International Journal of Applied Research in Social SciencesJournalOpen access

10.51594/ijarss.v4i2.303 Full text8 citations

Authors

4 authors across 2 institutions in 1 country.

Dr. Joseph A. AnyadighibeFirst author
- University of Calabar (NG)
Dr. Aniebiet Etuk
- Akwa Ibom State University (NG)
Edim Eka James
- University of Calabar (NG)
Bassey Egbai OkpetimSenior author
- University of Calabar (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

SMEs Development and Digital Marketinglevel 3 · 0.98
Consumer Behavior and Marketing Influencelevel 3 · 0.96
Digital Marketing and Social Medialevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · International Journal of Applied Research in Social Sciences · 8 citations
https://openalex.org/W4220796936

CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES · Sankore