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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana

2025AKSU Journal of Management SciencesJournalOpen access

10.61090/aksujomas.10309 Full text0 citations

Authors

2 authors.

Udoka I. FRANCISFirst author
- Akwa Ibom State University (NG)
as printed: Udoka I. Francis
Dr. Aniebiet EtukSenior author
- Akwa Ibom State University (NG)
as printed: Aniebiet J. Etuk

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

International Business and FDIlevel 3 · 0.94
Economic Growth and Developmentlevel 3 · 0.91

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · AKSU Journal of Management Sciences · 0 citations
https://openalex.org/W4414512542

Cross-Border Digital Marketing Strategies in Emerging Market: A Case Study of Zenith Bank’s Expansion into Ghana · Sankore