Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria

2025AKSU Journal of Management SciencesJournalOpen access

10.61090/aksujomas.2025.10208 Full text1 citations

Authors

2 authors.

Charles B. BasseyFirst author
- Akwa Ibom State University (NG)
Dr. Aniebiet EtukSenior author
- Akwa Ibom State University (NG)
as printed: Aniebiet J. Etuk

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · AKSU Journal of Management Sciences · 1 citations
https://openalex.org/W4412974678

Digital Transformation and Brand Engagement in Developing Economies: A Critical Analysis of Coca-Cola’s Online Platform Strategies for Enhancing Customer Engagement in Nigeria · Sankore