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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria

2025AKSU Journal of Management SciencesJournalOpen access

10.61090/aksujomas.2025.10206 Full text0 citations

Authors

2 authors.

Dr. Aniebiet EtukFirst author
- Akwa Ibom State University (NG)
as printed: Aniebiet J. ETUK
Michael Okon EssienSenior author
- Akwa Ibom State University (NG)
as printed: Michael O. ESSIEN

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.87
Marketing and Advertising Strategieslevel 3 · 0.78
International Business and FDIlevel 3 · 0.76

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2025 · AKSU Journal of Management Sciences · 0 citations
https://openalex.org/W4412974660

Influence of Global Marketing Dynamics on Viral Strategies of Coca-Cola Company in Nigeria · Sankore