Collins Kankam-Kwarteng

ORCID, self-asserted

ORCID 0000-0002-4843-9667

Publications

Citations

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

19 works in the graph, newest first.

Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
2026Journal of Research in Marketing and EntrepreneurshipJournalOpen access1 citations10.1108/jrme-05-2025-0088
Leveraging Corporate Social Responsibility to Strengthen Customer-Based Brand Equity in Ghana’s Hotel Industry
2026Journal of Social Entrepreneurship Theory and PracticeJournalOpen access0 citations10.31098/jsetp.v5i1.3866
Market orientation and hotel performance: Exploring the mediating role of service innovation
2026Tourism and hospitality managementJournalOpen access0 citations10.20867/thm.32.2.6
Design management capabilities and performance of small and medium-scale enterprises
2025Journal of Innovation and EntrepreneurshipJournalOpen access15 citations10.1186/s13731-024-00457-6
The Mediating Role of Product Quality in the Relationship Between Price and Marketing Performance of Small and Medium Enterprises in Ghana
2025International Journal of Marketing and Digital CreativeJournalOpen accessFirst author1 citations10.31098/ijmadic.v3i1.2705
Key Account Management, Brand Innovation and Marketing Performance of SMEs
2025African Journal Of Applied ResearchJournalOpen accessFirst author1 citations10.26437/ajar.v10i2.842
Corporate Culture’s Effect on Corporate Sustainability: Exploring the Mediating Effect of Innovation Capability in Foreign Companies Operating in Ghana
2025International Journal of Entrepreneurship Business and Creative EconomyJournalOpen access1 citations10.31098/ijebce.v5i1.2680
The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction
2024International Journal of Entrepreneurship Business and Creative EconomyJournalOpen accessSenior author7 citations10.31098/ijebce.v4i2.2233
The impact of innovation dimension and marketing intelligence on the performance of small and medium enterprises in Ghana
2024Economics Entrepreneurship ManagementJournalOpen access2 citations10.56318/eem2024.02.008
IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA
2024Journal of Business Management and AccountingJournalOpen accessSenior author0 citations10.32890/jbma2024.14.2.4
Organizational Commitment as a Mediator: Exploring the Relationship between Job Satisfaction and Job Performance in the Ghanaian Public Sector
2024Organization and Human Capital DevelopmentJournalOpen access0 citations10.31098/orcadev.v3i2.2683
Shaping Patient Loyalty through Quality Care: Analyzing Patient Satisfaction in Public Hospitals in Ghana
2024Applied Quantitative AnalysisJournalOpen access0 citations10.31098/quant.2664
Do corporate social responsibility and corporate image influence performance of the financial sector?
2023Journal of Financial Services MarketingJournalOpen accessFirst authorCorresponding6 citations10.1057/s41264-023-00208-w
The Influence of Internal Marketing on Employee Performance in The Ghanaian Public Sector: The Mediating Role of Organizational Commitment
2023BISNIS & BIROKRASI Jurnal Ilmu Administrasi dan OrganisasiJournalOpen access0 citations10.20476/jbb.v30i2.1419
Corporate social responsibility, marketing capabilities and consumer behavioral responses
2022Revista de GestãoJournalOpen accessFirst authorCorresponding11 citations10.1108/rege-08-2020-0068
Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations
2022EMAJ Emerging Markets JournalJournalOpen accessFirst author4 citations10.5195/emaj.2022.260
Innovation, Environmental Antecedents and Performance Outcomes of Metropolitan, Municipal and District Assemblies in Ghana
2022EMAJ Emerging Markets JournalJournalOpen accessFirst author3 citations10.5195/emaj.2022.265
Cultural and Attitudinal Tenets of Ghanaians on Insurance Service: An Empirical Study
2022EMAJ Emerging Markets JournalJournalOpen access3 citations10.5195/emaj.2022.238
Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant
2022Technium Social Sciences JournalJournalOpen accessFirst author3 citations10.47577/tssj.v27i1.5338