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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction · Sankore

The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction

2024International Journal of Entrepreneurship Business and Creative EconomyJournalOpen access

10.31098/ijebce.v4i2.2233 Full text7 citations

Authors

3 authors across 4 institutions in 3 countries.

Francis OseiFirst author
Joyce Dankwah Owusu
- Kwame Nkrumah University of Science and Technology (GH)
Collins Kankam-KwartengSenior author
- Kumasi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · International Journal of Entrepreneurship Business and Creative Economy · 7 citations
https://openalex.org/W4401134658