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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA · Sankore

IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA

2024Journal of Business Management and AccountingJournalOpen access

10.32890/jbma2024.14.2.4 Full text0 citations

Authors

3 authors across 2 institutions in 2 countries.

Francis OseiFirst author
Anthony Harrison Ato Kwamena Abakah
Collins Kankam-KwartengSenior author
- Kumasi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Entrepreneurship Studies and Influenceslevel 3 · 0.98
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.98
Family Business Performance and Successionlevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Journal of Business Management and Accounting · 0 citations
https://openalex.org/W4401236115