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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Mahmoud Abdulai Mahmoud · Sankore

University of Ghana

Mahmoud Abdulai Mahmoud

ORCID, self-asserted

ORCID 0000-0002-4866-0898

This profile carries an ORCID the researcher published on their own record — the strongest evidence available short of a human confirming it.

Publications

24

Citations

224

h-index

8

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

7

Works published 2022 onward have been swept for this country. Figures are complete within that window, to the extent the open indexes are.

Affiliations

Every institution this scholar has appeared with on a work, by how many.

University of Ghana24 works
Ghana Communication Technology University3 works
University of Johannesburg3 works

Publications

24 works in the graph, newest first.

Market Orientation, New Product Development, and Organizational Performance in Ghana’s Fashion Industry
2026Palgrave studies of marketing in emerging economiesBook ChapterSenior authorCorresponding0 citations10.1007/978-3-032-27126-6_8
Sustainable Material Management, the Key to Successful Project Management in Africa: A Perspective Article
2026Palgrave studies of marketing in emerging economiesBook ChapterFirst authorCorresponding0 citations10.1007/978-3-032-27134-1_7
Market Orientation and Ethical Compliance in the Pharmaceutical Industry in a Developing Economy: A Multiple Case Study Approach
2026Palgrave studies of marketing in emerging economiesBook ChapterFirst authorCorresponding0 citations10.1007/978-3-032-27134-1_2
Understanding Motivational Factors for Tourist Intention to Visit Botanical Destination: Does Industrialisation Matter?
2026African Journal of Management ResearchJournalOpen accessFirst authorCorresponding0 citations

10.4314/ajmr.v33i1.1

AI-driven sustainable agriculture in reducing environmental impact: the role of market-oriented strategies

2026Management Research ReviewJournalFirst author0 citations10.1108/mrr-05-2025-0377

Technology meets agriculture: will green knowledge management and green intellectual capital be the game changer for sustainable farming among rural women

2025International Journal of Productivity and Performance ManagementJournal8 citations10.1108/ijppm-01-2025-0038

Short video narratives and Porter’s framework: the role of parasocial interaction

2025Tourism Critiques Practice and TheoryJournalOpen access3 citations10.1108/trc-11-2024-0059

Does consumption values influence the purchase intention of waste-to-value foods? The moderating role of food neophobia

2025Journal of International Food & Agribusiness MarketingJournalCorresponding3 citations10.1080/08974438.2025.2473090

Brands in crisis: customer loyalty and corporate reputation

2025Marketing Intelligence & PlanningJournal0 citations10.1108/mip-07-2024-0508

Green marketing mix and repurchase intention: the role of green knowledge

2024African Journal of Economic and Management StudiesJournalFirst author18 citations10.1108/ajems-04-2023-0137

Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?

2024Journal of Hospitality and Tourism InsightsJournal7 citations10.1108/jhti-10-2023-0767

Fundraising through poverty porn: Ethical concerns

2024Journal of Philanthropy and MarketingJournalFirst authorCorresponding2 citations10.1002/nvsm.1869

The Nexus Between Digital Transformation and SME Performance: The Perspective of Developing Economies

2024BENTHAM SCIENCE PUBLISHERS eBooksBook Chapter0 citations10.2174/9789815223378124030005

Exploring the Transformative Role of ChatGPT in Marketing

2024Advances in hospitality, tourism and the services industry (AHTSI) book seriesBook Chapter0 citations10.4018/979-8-3693-1239-1.ch006

Exploring the Creation of Sustainable Social Impact in an Emerging Economy: An Integrated Theory Perspective

2024Journal of Social EntrepreneurshipJournal0 citations10.1080/19420676.2024.2438049

Entrepreneurial orientation and SMEs export performance: The role of social media capital and business network ties

2023The International Journal of Entrepreneurship and InnovationJournalFirst authorCorresponding18 citations10.1177/14657503231193996

Safety, security, clean air and intention to experience: Do TikTok short video narratives matter?

2023Tourism and Hospitality ResearchJournal12 citations10.1177/14673584231217654

Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article

2023Tourism ReviewJournal10 citations10.1108/tr-04-2023-0270

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

2023Journal of Brand ManagementJournal6 citations10.1057/s41262-022-00295-5

The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations

2023Advances in logistics, operations, and management science book seriesBook Chapter0 citations10.4018/978-1-6684-9843-9.ch015

Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions

2022SustainabilityJournalOpen accessFirst authorCorresponding77 citations10.3390/su142316091

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

2022Journal of Hospitality and Tourism InsightsJournal33 citations10.1108/jhti-10-2021-0297

Corporate entrepreneurship and employees’ competencies: Do employees’ perceived feasibility and desirability matter?

2022Cogent Business & ManagementJournalOpen accessSenior author20 citations10.1080/23311975.2022.2102129

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

2022Journal of Social MarketingJournalSenior author7 citations10.1108/jsocm-12-2021-0270