Brands in crisis: customer loyalty and corporate reputation
2025Marketing Intelligence & PlanningJournal
10.1108/mip-07-2024-0508Full text0 citations
2025Marketing Intelligence & PlanningJournal
10.1108/mip-07-2024-0508Full text0 citations
5 authors across 6 institutions in 2 countries.
as printed: Kwabena G. Boakye
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · Marketing Intelligence & Planning · 0 citations
https://openalex.org/W4417247748