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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Exploring the Transformative Role of ChatGPT in Marketing · Sankore

Exploring the Transformative Role of ChatGPT in Marketing

2024Advances in hospitality, tourism and the services industry (AHTSI) book seriesBook Chapter

10.4018/979-8-3693-1239-1.ch006 Full text0 citations

Authors

7 authors across 3 institutions in 1 country.

Michael Boadi NyamekyeFirst author
- University of Professional Studies (GH)
George Cudjoe Agbemabiese
- University of Professional Studies (GH)
Mahmoud Abdulai Mahmoud
- University of Ghana (GH)
Patrick Amfo Anim
- Lancaster University Ghana (GH)
Emmanuel Arthur
- Lancaster University Ghana (GH)
Gloria Ama Konadu Sraha
- Lancaster University Ghana (GH)
Fidelis QuansahSenior author
- University of Professional Studies (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Artificial Intelligence in Healthcare and Educationlevel 3 · 1.00
AI in Service Interactionslevel 3 · 1.00
FinTech, Crowdfunding, Digital Financelevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Advances in hospitality, tourism and the services industry (AHTSI) book series · 0 citations
https://openalex.org/W4395038170