Magnus Hultman

ORCID, self-asserted

ORCID 0000-0003-1771-8898

Publications

Citations

207

h-index

Computed over the works the graph holds, so it is a floor rather than a career figure.

i10-index

Publications

12 works in the graph, newest first.

Drivers of export improvisation: empirical evidence from UK export manufacturers
2026International Marketing ReviewJournalSenior author0 citations10.1108/imr-02-2023-0028
From rivals to allies: Building and benefiting from coopetition capability
2025Industrial Marketing ManagementJournal12 citations10.1016/j.indmarman.2025.02.002
How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management
2025Industrial Marketing ManagementJournalOpen access3 citations10.1016/j.indmarman.2025.10.008
Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter
2025International Marketing ReviewJournalOpen access2 citations10.1108/imr-02-2025-0082
Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa
2023Journal of International Business StudiesJournalOpen access44 citations10.1057/s41267-022-00594-8
Developing and utilizing coopetitive relationships: Evidence from small and medium-sized enterprises in sub-Saharan Africa
2023Journal of Business ResearchJournalOpen access24 citations10.1016/j.jbusres.2023.114111
Disruptive market shift: Conceptualization, antecedents, and response mechanisms
2023Technological Forecasting and Social ChangeJournalOpen accessCorresponding10 citations10.1016/j.techfore.2023.122577
Decision-making in international marketing: past, present and future
2023International Marketing ReviewJournalOpen access6 citations10.1108/imr-11-2022-0249
Enhancing export intensity of entrepreneurial firms through bricolage and international opportunity recognition: The differential roles of explorative and exploitative learning
2022Journal of Business ResearchJournalOpen accessSenior author54 citations10.1016/j.jbusres.2022.113467
External knowledge resources and new venture success in developing economies: Leveraging innovative opportunities and legitimacy strategies
2022Technological Forecasting and Social ChangeJournalOpen access26 citations10.1016/j.techfore.2022.122034
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market
2022European Management ReviewJournalOpen accessFirst authorCorresponding18 citations10.1111/emre.12535
Growth implications of creation and discovery behavior among family firms: the moderating role of venture age
2022International Journal of Entrepreneurial Behaviour & ResearchJournalOpen access7 citations10.1108/ijebr-03-2022-0227